Calling All Business & Economics Students!

ebsco logoThe quality of your references will reflect in the quality of your essays and assignments… so why are you not using the excellent resources your library has to offer? Check out the EBSCO databases Business Source Complete (EBSCO) and EconLit!

Business Source Complete is the world’s definitive scholarly business database, providing the ultimate collection of bibliographic and full text content. EconLit is an electronic bibliography of economics literature throughout the world. It abstracts books and indexes articles in books, working papers series, and dissertations.

Both will give you access good quality information and help expand your knowledge on your chosen topic.

Database Trial – American Consumer Culture

barbieThis month we’re trialling a fascinating historical resource that may be of great interest to marketing students and those interested in the often weird & wonderful world of American advertising.

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

Immensely influential, Dichter’s Freud-inspired studies put the consumer “on the couch” and emphasised the unconscious motives behind consumer behaviour. The Institute of Motivational Research employed trained social scientists and used established methodologies to conduct psychological research. Dichter’s career reached its peak after Vance Packard’s bestselling exposé The Hidden Persuaders (1957) presented Dichter as a mastermind manipulator who could exploit the emotions of consumers for the benefit of any advertising agency or big brand.

The work of Dichter and his Institute for Motivational Research provided the building blocks for many of the great campaigns of advertising’s golden age – including Exxon’s famous “put a tiger in your tank” campaign and the slogan “bet you can’t just eat one” for Frito-Lays – as well as facilitating the successful introduction of Mattel’s Barbie Doll (pictured above from their archive).

This collection will provide researchers of consumer culture, business, advertising, marketing and psychology with a wealth of documentation. The wide variety of industries featured will allow for diverse – and multilateral – approaches from a range of academic disciplines.

To begin searching please go to: www.consumerculture.amdigital.co.uk – access is via IP address and the trial runs to 1st February 2016.

Please note that PDF download options are not available during trials.

We welcome feedback – good or bad – on this trial, please contact Steve Corn with your comments.

Mintel Student Starter Kit

Mintel_LogoThose terribly nice people who provide the world’s most comprehensive marketing database, Mintel, have just produced a handy online student starter pack for the 2015-16 academic year to help students get to know how to get the best out of their resource.

The pack contains info on how Mintel can help students with their projects, how to navigate the Mintel site, and also some background information about the company.

As an added bonus, they’ve also produced a handy five-step guide showing how Mintel can help students produce their own business plan.

Mintel is a major source of consumer-related marketing intelligence information in the UK. Loughborough University Library subscribes to three sections of the Mintel database – the Leisure Intelligence Series, the Market Intelligence Series and Mintel Industrial Reports – all searchable via Library Catalogue Plus. Access is via your University username and password.

Innovation & Enterprise Massive Open Online Course this April

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This April the University will be running another free online course in association with FutureLearn, the first UK-led provider of massive open online courses (MOOCs).

Innovation and Enterprise will give you the opportunity to learn how an innovative idea becomes a reality. The course is free to join and is led by our internationally renowned School of Business and Enterprise and runs for six weeks, starting on 6th April 2015.

For further details, visit this link:

http://www.lboro.ac.uk/study/online-learning/

Database Trial – Statista

statista

We’re currently trialling an industrial statistics resource that may be of some interest to business and economics students.

Statista aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases. With Statista, you can access the most recent and relevant statistics and studies on a specific topic by simply entering a keyword.

To begin searching please visit the Statista homepage here.

Access is via IP address from on-campus or from off-campus via the VPN.

We welcome feedback – good or bad – on this trial, please contact Steve Corn with your comments.

Free Innovation & Enterprise Massive Open Online Course

mooc

The University’s School of Business & Economics, in association with FutureLearn, is starting another massive open online course (MOOC) next Monday (20th October) on the subject of ‘Innovation and Enterprise’.

The course will last 6 weeks, and will study the four main areas that influence the whole process of innovation and enterprise, using a model specially created by the MOOC team.

The aim of MOOC is to connect learners from all over the globe with high quality educators, and with each other; providing an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas.

No previous experience is needed to undertake this course and participation is completely free. To find out more, visit the FutureLearn site here: https://www.futurelearn.com/courses/innovation-and-enterprise-2

Database Trial – SOL (Sustainable Organization Library)

GSE_world_JPEGThe Library is currently triailing a database from GSE Research, the Sustainable Organization Library (SOL), which is now the leading dedicated collection on sustainability in the world.

Relevant to a wide range of subject disciplines, including social sciences, politics, environmenal studies and business & economics, the database contains:

  • An online collection of approximately 8000 papers drawn from around 600 books and journals in sustainability, CSR, corporate governance, ethics, environmental policy and management
  • Case studies, research papers, book chapters, journal articles
  • Sourced material from nearly 600 books, special issues and journal issues
  • Each item individually tagged and discoverable
  • Book and journal content accessible through search or browse
  • Ebooks, journals, articles, reports, conference proceedings

SOL also features collections from global leaders in the field of sustainability including:

  • Greenleaf Publishing: the leading independent sustainability publisher. Greenleaf publishes in the areas of corporate responsibility, business ethics, environmental policy, business strategy and practice, and sustainable development. SOL includes the majority of Greenleaf publications.
  • GSE Research: specialist in publishing, project management and advisory services in governance, sustainability and environment, and partner to Greenleaf Publishing.
  • Oxfam International: an international confederation of 17 organizations networked together in more than 90 countries, as part of a global movement for change, to build a future free from the injustice of poverty.
  • European Foundation for Management Development: leading accreditation and membership body for business schools and organization learning & development initiatives worldwide
  • AMACOM, the publishing division of the American Management association
  • Practical Action Publishing: specializing in developing-world issues. SOL draws on the Development Economics collection from Practical Action.
  • Peter Lang: long-established publisher of English-, German- and French-language books in the humanities and social sciences. SOL draws on the Peter Lang environment and sustainability list.
  • Cambridge Scholars Publishing: broad-based publisher in science, the arts and humanities. SOL draws on the Cambridge Scholars environment and sustainability list.
  • Access Press: UK-based specialist publisher of books and journals, including the International Journal of Management Cases, which is included in SOL.
  • United Nations Principles for Responsible Management Education (PRME): with more than 500 business school signatories worldwide.
  • The Academy of Business in Society: more than 120 of the world’s leading companies and business schools.
  • Institute of Directors India: serving more than 30,000 directors in corporations in India and worldwide.

To begin searching please go to: http://www.gseresearch.com/sol – access is via IP address.

The trial will end on 29th November 2014. We welcome feedback – good or bad – on this trial, please contact Steve Corn ( s.c.corn@lboro.ac.uk ) with your comments.

Business & Economics Databases Demonstration this Thursday Morning

bureau van dijk

Victoria Adams of the company information specialists and database providers Bureau Van Dijk will be visiting the Library this Thursday morning (26th June) to give a demonstration of two of our most popular economics databases, Bankscope and Zephyr.

Bankscope provides details on 11,000 World Banks including up to 8 years of detailed financial information on the top 6,500 European banks, the top 1,400 North American banks, all the 200 Japanese commercial and sogo banks, more than 2,900 other major banks, and the leading 38 supranational banking and financial organisations.

Zephyr is an information solution containing M&A, IPO and venture capital deals with links to detailed financial company information. ZEPHYR now contains information on over half a million transactions (August 2007). Up to 100,000 new deals are added per year. The database is also expanding to cover more historical American and Asian transactions. Zephyr has five years of global coverage and includes deals involving European or American companies going back to 1997.

This session should prove to be of immense interest and value to Business and Economics staff and students. It takes place in Library Seminar Room 1 at 10am. No booking is necessary – just turn up.

Learn Online for Free this April with a Massive Open Online Course

mooc

Loughborough University is offering two courses as part of FutureLearn, the first UK-led provider of massive open online courses (MOOCs). Both courses are free and can be taken by anyone from around the world.

‘Innovation and enterprise‘ will give you the opportuntity to learn how an innovative idea becomes a reality. The course is led by our internationally renowned School of Business and Enterprise and runs for six weeks, starting on 14 April 2014.

Getting a grip on mathematical symbolism‘ will teach aspiring engineers and scientists to think mathematically and explore essential concepts. The three-week course is run by our award-winning Mathematics Education Centre and begins on 28 April 2014.

For further information, visit this link: http://www.lboro.ac.uk/moocs/