Database Trial – CEEOL (Central and Eastern European Online Library)

Our latest database trial is likely to be of great interest to social science, politics and world history students, the Central and Eastern European Online Library.

CEEOL is a leading provider of academic e-journals and e-books in the Humanities and Social Sciences from and about Central and Eastern Europe. In the rapidly changing digital sphere CEEOL is a reliable source of adjusting expertise trusted by scholars, publishers and librarians. Currently, over 600 publishers entrust CEEOL with their high-quality journals and e-books. CEEOL provides scholars, researchers and students with access to a wide range of academic content in a constantly growing, dynamic repository. Currently, CEEOL covers more than 1.100 journals and 350.000 articles.

To begin searching go to www.ceeol.com – access is via IP address and the trial runs to 17th November 2017.

We welcome feedback – good or bad – on this trial, please contact Steve Corn – s.c.corn@lboro.ac.uk  – with your comments.

I, Daniel Blake: Film Screening and Discussion

The Edward Herbert Building is hosting a free screening of the film, I, Daniel Blake, followed by a discussion led by CPWS researchers, next Wednesday (3rd May) at 6pm.

I, Daniel Blake is an important and powerful film about the nature of work and life on benefits in contemporary Britain. Directed by Ken Loach and starring Dave Johns as the title character, it won the prestigious Palme d’Or at the 2016 Cannes Festival.

The event is organised and sponsored by the Centre for Professional Work and Society (CPWS), in the School of Business and Economics at Loughborough University.

The screening is free, but booking is necessary. To attend, visit the link below:

https://www.eventbrite.com/e/i-daniel-blake-film-screening-and-discussion-tickets-32913947503

Database Trial – Bloomberg Businessweek Archive

digitalarchives_logoAs a companion to the Forbes Archive trial we’re running this month, we’re also trialling an archive of the popular Bloomberg publication, Businessweek.

The Bloomberg Businessweek Archive contains indexing, abstracting, and full text for the complete archive of Businessweek, beginning with its first issue in 1929 and ending in December 2000.

To access the trial go to:

http://search.ebscohost.com/login.aspx?authtype=uid&user=s4589342&password=password&group=main&profile=ehost&defaultdb=bwa

Please click the hyperlink below for the subject coverage, title coverage list and other information for the resource.

https://www.ebscohost.com/archives/magazine-archives/bloomberg-businessweek

The trial runs until 28th October 2016, you have access to the full range of content that would be purchased through an annual subscription.

We welcome feedback – good or bad – on this trial, please contact Steve Corn  – s.c.corn@lboro.ac.uk – with your comments.

Database Trial – Forbes Archive

logo_ehostThis month we are trialling a database containing the archives of one of America’s most popular business magazines, Forbes.

The Forbes Archive contains indexing, abstracting, and full text for the complete archive of Forbes, beginning with its first issue in 1917 and ending in December 2000.
To access the trial go to:

http://search.ebscohost.com/login.aspx?authtype=uid&user=s4589342&password=password&group=main&profile=ehost&defaultdb=fba

Please click the hyperlink below for the subject coverage, title coverage list and other information for the resource.

https://www.ebscohost.com/archives/magazine-archives/forbes

The trial runs until 28th October 2016, you have access to the full range of content that would be purchased through an annual subscription.

We welcome feedback – good or bad – on this trial, please contact Steve Corn ( mailto:s.c.corn@lboro.ac.uk ) with your comments.

Calling All Business & Economics Students!

ebsco logoThe quality of your references will reflect in the quality of your essays and assignments… so why are you not using the excellent resources your library has to offer? Check out the EBSCO databases Business Source Complete (EBSCO) and EconLit!

Business Source Complete is the world’s definitive scholarly business database, providing the ultimate collection of bibliographic and full text content. EconLit is an electronic bibliography of economics literature throughout the world. It abstracts books and indexes articles in books, working papers series, and dissertations.

Both will give you access good quality information and help expand your knowledge on your chosen topic.

Database Trial – American Consumer Culture

barbieThis month we’re trialling a fascinating historical resource that may be of great interest to marketing students and those interested in the often weird & wonderful world of American advertising.

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

Immensely influential, Dichter’s Freud-inspired studies put the consumer “on the couch” and emphasised the unconscious motives behind consumer behaviour. The Institute of Motivational Research employed trained social scientists and used established methodologies to conduct psychological research. Dichter’s career reached its peak after Vance Packard’s bestselling exposé The Hidden Persuaders (1957) presented Dichter as a mastermind manipulator who could exploit the emotions of consumers for the benefit of any advertising agency or big brand.

The work of Dichter and his Institute for Motivational Research provided the building blocks for many of the great campaigns of advertising’s golden age – including Exxon’s famous “put a tiger in your tank” campaign and the slogan “bet you can’t just eat one” for Frito-Lays – as well as facilitating the successful introduction of Mattel’s Barbie Doll (pictured above from their archive).

This collection will provide researchers of consumer culture, business, advertising, marketing and psychology with a wealth of documentation. The wide variety of industries featured will allow for diverse – and multilateral – approaches from a range of academic disciplines.

To begin searching please go to: www.consumerculture.amdigital.co.uk – access is via IP address and the trial runs to 1st February 2016.

Please note that PDF download options are not available during trials.

We welcome feedback – good or bad – on this trial, please contact Steve Corn with your comments.

Take the World by Storm this November

social storm

Students across the globe are invited to participate in a unique live collaborative online forum this Friday (21st November) to tackle pressing social issues.

Social Storm is 24-hour social hackathon will give you the chance to consider a range of global dilemmas spanning poverty, the environment, health, and education – whilst hoining your enterprise and employability skills

You’ll work as part of an international team and work simultaneously, brought together via video conferencing. To date, teams from 10 universities have signed up to the event which is part of Global Entrepreneurship Week (17-23 November).

To find out more about the FREE event and sign up to take part, please visit the Social Storm website.

Free Innovation & Enterprise Massive Open Online Course

mooc

The University’s School of Business & Economics, in association with FutureLearn, is starting another massive open online course (MOOC) next Monday (20th October) on the subject of ‘Innovation and Enterprise’.

The course will last 6 weeks, and will study the four main areas that influence the whole process of innovation and enterprise, using a model specially created by the MOOC team.

The aim of MOOC is to connect learners from all over the globe with high quality educators, and with each other; providing an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas.

No previous experience is needed to undertake this course and participation is completely free. To find out more, visit the FutureLearn site here: https://www.futurelearn.com/courses/innovation-and-enterprise-2

Business & Economics Databases Demonstration this Thursday Morning

bureau van dijk

Victoria Adams of the company information specialists and database providers Bureau Van Dijk will be visiting the Library this Thursday morning (26th June) to give a demonstration of two of our most popular economics databases, Bankscope and Zephyr.

Bankscope provides details on 11,000 World Banks including up to 8 years of detailed financial information on the top 6,500 European banks, the top 1,400 North American banks, all the 200 Japanese commercial and sogo banks, more than 2,900 other major banks, and the leading 38 supranational banking and financial organisations.

Zephyr is an information solution containing M&A, IPO and venture capital deals with links to detailed financial company information. ZEPHYR now contains information on over half a million transactions (August 2007). Up to 100,000 new deals are added per year. The database is also expanding to cover more historical American and Asian transactions. Zephyr has five years of global coverage and includes deals involving European or American companies going back to 1997.

This session should prove to be of immense interest and value to Business and Economics staff and students. It takes place in Library Seminar Room 1 at 10am. No booking is necessary – just turn up.