Database Trial – Bloomberg Businessweek Archive

digitalarchives_logoAs a companion to the Forbes Archive trial we’re running this month, we’re also trialling an archive of the popular Bloomberg publication, Businessweek.

The Bloomberg Businessweek Archive contains indexing, abstracting, and full text for the complete archive of Businessweek, beginning with its first issue in 1929 and ending in December 2000.

To access the trial go to:

http://search.ebscohost.com/login.aspx?authtype=uid&user=s4589342&password=password&group=main&profile=ehost&defaultdb=bwa

Please click the hyperlink below for the subject coverage, title coverage list and other information for the resource.

https://www.ebscohost.com/archives/magazine-archives/bloomberg-businessweek

The trial runs until 28th October 2016, you have access to the full range of content that would be purchased through an annual subscription.

We welcome feedback – good or bad – on this trial, please contact Steve Corn  – s.c.corn@lboro.ac.uk – with your comments.

Database Trial – Forbes Archive

logo_ehostThis month we are trialling a database containing the archives of one of America’s most popular business magazines, Forbes.

The Forbes Archive contains indexing, abstracting, and full text for the complete archive of Forbes, beginning with its first issue in 1917 and ending in December 2000.
To access the trial go to:

http://search.ebscohost.com/login.aspx?authtype=uid&user=s4589342&password=password&group=main&profile=ehost&defaultdb=fba

Please click the hyperlink below for the subject coverage, title coverage list and other information for the resource.

https://www.ebscohost.com/archives/magazine-archives/forbes

The trial runs until 28th October 2016, you have access to the full range of content that would be purchased through an annual subscription.

We welcome feedback – good or bad – on this trial, please contact Steve Corn ( mailto:s.c.corn@lboro.ac.uk ) with your comments.

Calling All Business & Economics Students!

ebsco logoThe quality of your references will reflect in the quality of your essays and assignments… so why are you not using the excellent resources your library has to offer? Check out the EBSCO databases Business Source Complete (EBSCO) and EconLit!

Business Source Complete is the world’s definitive scholarly business database, providing the ultimate collection of bibliographic and full text content. EconLit is an electronic bibliography of economics literature throughout the world. It abstracts books and indexes articles in books, working papers series, and dissertations.

Both will give you access good quality information and help expand your knowledge on your chosen topic.

Database Trial – American Consumer Culture

barbieThis month we’re trialling a fascinating historical resource that may be of great interest to marketing students and those interested in the often weird & wonderful world of American advertising.

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

Immensely influential, Dichter’s Freud-inspired studies put the consumer “on the couch” and emphasised the unconscious motives behind consumer behaviour. The Institute of Motivational Research employed trained social scientists and used established methodologies to conduct psychological research. Dichter’s career reached its peak after Vance Packard’s bestselling exposé The Hidden Persuaders (1957) presented Dichter as a mastermind manipulator who could exploit the emotions of consumers for the benefit of any advertising agency or big brand.

The work of Dichter and his Institute for Motivational Research provided the building blocks for many of the great campaigns of advertising’s golden age – including Exxon’s famous “put a tiger in your tank” campaign and the slogan “bet you can’t just eat one” for Frito-Lays – as well as facilitating the successful introduction of Mattel’s Barbie Doll (pictured above from their archive).

This collection will provide researchers of consumer culture, business, advertising, marketing and psychology with a wealth of documentation. The wide variety of industries featured will allow for diverse – and multilateral – approaches from a range of academic disciplines.

To begin searching please go to: www.consumerculture.amdigital.co.uk – access is via IP address and the trial runs to 1st February 2016.

Please note that PDF download options are not available during trials.

We welcome feedback – good or bad – on this trial, please contact Steve Corn with your comments.

Take the World by Storm this November

social storm

Students across the globe are invited to participate in a unique live collaborative online forum this Friday (21st November) to tackle pressing social issues.

Social Storm is 24-hour social hackathon will give you the chance to consider a range of global dilemmas spanning poverty, the environment, health, and education – whilst hoining your enterprise and employability skills

You’ll work as part of an international team and work simultaneously, brought together via video conferencing. To date, teams from 10 universities have signed up to the event which is part of Global Entrepreneurship Week (17-23 November).

To find out more about the FREE event and sign up to take part, please visit the Social Storm website.

Free Innovation & Enterprise Massive Open Online Course

mooc

The University’s School of Business & Economics, in association with FutureLearn, is starting another massive open online course (MOOC) next Monday (20th October) on the subject of ‘Innovation and Enterprise’.

The course will last 6 weeks, and will study the four main areas that influence the whole process of innovation and enterprise, using a model specially created by the MOOC team.

The aim of MOOC is to connect learners from all over the globe with high quality educators, and with each other; providing an enjoyable, social experience, with plenty of opportunities to discuss what you’ve studied, in order to make fresh discoveries and form new ideas.

No previous experience is needed to undertake this course and participation is completely free. To find out more, visit the FutureLearn site here: https://www.futurelearn.com/courses/innovation-and-enterprise-2

Business & Economics Databases Demonstration this Thursday Morning

bureau van dijk

Victoria Adams of the company information specialists and database providers Bureau Van Dijk will be visiting the Library this Thursday morning (26th June) to give a demonstration of two of our most popular economics databases, Bankscope and Zephyr.

Bankscope provides details on 11,000 World Banks including up to 8 years of detailed financial information on the top 6,500 European banks, the top 1,400 North American banks, all the 200 Japanese commercial and sogo banks, more than 2,900 other major banks, and the leading 38 supranational banking and financial organisations.

Zephyr is an information solution containing M&A, IPO and venture capital deals with links to detailed financial company information. ZEPHYR now contains information on over half a million transactions (August 2007). Up to 100,000 new deals are added per year. The database is also expanding to cover more historical American and Asian transactions. Zephyr has five years of global coverage and includes deals involving European or American companies going back to 1997.

This session should prove to be of immense interest and value to Business and Economics staff and students. It takes place in Library Seminar Room 1 at 10am. No booking is necessary – just turn up.

Learn Online for Free this April with a Massive Open Online Course

mooc

Loughborough University is offering two courses as part of FutureLearn, the first UK-led provider of massive open online courses (MOOCs). Both courses are free and can be taken by anyone from around the world.

‘Innovation and enterprise‘ will give you the opportuntity to learn how an innovative idea becomes a reality. The course is led by our internationally renowned School of Business and Enterprise and runs for six weeks, starting on 14 April 2014.

Getting a grip on mathematical symbolism‘ will teach aspiring engineers and scientists to think mathematically and explore essential concepts. The three-week course is run by our award-winning Mathematics Education Centre and begins on 28 April 2014.

For further information, visit this link: http://www.lboro.ac.uk/moocs/

Databases on Trial this Month

Pilkington library after refurbishment

We have three databases on trial this month that may interest English, History and Social Sciences staff and students alike.

Artemis Literary Sources brings together Gale’s premier literary databases in a new digital environment that allows researchers, faculty and students to search across these resources to discover and analyze content in entirely new ways. No other publisher offers this unmatched combination of uniquely rich literary content, dependable metadata, and intuitive subject indexing – all enriched by features and design that breathes new life into the study of literature.

To begin searching please go to http://infotrac.galegroup.com/itweb/loughuni?db=GLS – access is via IP address or from off-campus login via the VPN.

The Chatham House Online Archive contains the publications and archives of the Royal Institute of International Affairs (Chatham House), the world-leading independent international affairs policy institute founded in 1920 following the Paris Peace Conference. The Institute’s analysis and research, as well as debates and speeches it has hosted, can be found in this online archive, subject-indexed and fully searchable.

To begin searching please go to http://infotrac.galegroup.com/itweb/loughuni?db=CHOA – access is via IP address or from off-campus login via the VPN.

The Financial Times Historical Archive delivers the complete searchable run of the world’s most authoritative daily business newspaper. Every item ever printed in the paper, from 1888-2010, can be searched and browsed article by article and page by page. The archive is an essential, comprehensive and unbiased research tool for everyone studying the public affairs and financial history of the last 120 years.

To begin searching please go to http://infotrac.galegroup.com/itweb/loughuni?db=FTHA – access is via IP address or from off-campus login via the VPN.

All three trials end on 5th April. We welcome feedback – good or bad – on these trials, so please contact Steve Corn with your comments.