Earth Day 2016

earth day 2016As today is International Earth Day, what better time to remind you of the University’s very own Sustainability project and website.

The University is committed to acting in a socially responsible way that maximises its positive impact and minimises its negative impact on society and the communities in which it is based. This is reflected in the University’s strategy Building Excellence which states that “we will embed sustainability and social responsibility into all of our processes, operations and developments” and also “will work closely with local partners to enhance the social, cultural and economic wellbeing of the communities and regions in which we reside”.

Why not visit the Sustainability website to find out more?

Earth Day has been celebrated globally since 1970, with the aim of inspiring and motivating people to action over environmental issues. Every year the campaign tackles a new theme, and this year the theme is Trees For the Earth, a plan to plant 7.8 Billion trees by Earth Day 2020 – one tree for every person on the planet!

To find out more about the campaign – and how to participate – visit the Earth Day website below:

http://www.earthday.org/

Database Trial – ProQuest Historical Newspapers

proquestLike to read the news from across the pond? Well, further to our recommendation of the New York Times Archive, we’re currently running a trial of the following US newspaper archives via the ProQuest platform until 13th May 2016.

  • Chicago Tribune
  • Los Angeles Times
  • New York Tribune / Herald Tribune
  • The Baltimore Sun
  • The Boston Globe
  • The Washington Post

For access and further details please visit:

https://trials.proquest.com/trials/trialSummary.action?view=subject&trialBean.token=9NLGQK0SGKQANTJ1XX8E

We welcome feedback – good or bad – on this trial, please contact Steve Corn mailto:s.c.corn@lboro.ac.uk with your comments.

Get With the Times – Read All About It!

ttronslien-8953Looking for US-related historical primary source material? Need to search first-hand accounts of past events? We can help!

The Library holds the entire digitised archive of the New York Times, 1851-2012. Full-text and full-image articles are available in downloadable PDF format. History, raw and at your fingertips!

For more recent articles, try Nexis UK.

Image courtesy of Morguefile.

 

Database Trial – 19th Century British Newspapers

brandWe’re turning the clock even further back with our second newspaper archive trial this month, with the 19th Century British Newspapers collection, volumes 3 to 5.

The 19th Century British Newspapers collection contains full runs of 48 newspapers specially selected by the British Library to best represent nineteenth century Britain. This new collection includes national and regional newspapers, as well as those from both established country or university towns and the new industrial powerhouses of the manufacturing Midlands, as well as Scotland, Ireland and Wales. Special attention was paid to include newspapers that helped lead particular political or social movements such as Reform, Chartism, and Home Rule. The penny papers aimed at the working and clerical classes are also present in the collection.

To access the newspapers go to http://infotrac.galegroup.com/default/loughuni?db=BNCN – for off-campus access you will need your Athens username and password.

Please note that the library already has access to parts I-II of this collection.

The trial will run until April 15th.

We welcome feedback – good or bad – on this trial, please contact Steve Corn (s.c.corn@lboro.ac.uk) with your comments.

Database Trial – Telegraph Historical Archive

telegraphFacebookWe’re running another couple of newspaper archive trials this month, starting with the venerable Daily Telegraph.

Launched in 1855, The Telegraph was the first 1d (one penny) morning paper (The Times was 7d). By 1876, The Telegraph was the largest-selling newspaper in the world, with a circulation of 300,000. The newspaper was directed at a wealthy, educated readership and is commonly associated with traditional Toryism, despite its more ‘liberal’ beginnings.

The Telegraph Historical Archive, 1855-2000 has over one million pages of content and includes the Sunday edition from its inception in 1961. The archive offers a fundamental insight into domestic and international affairs and culture over a timespan of almost 150 years.

To access the newspaper go to: http://infotrac.galegroup.com/default/loughuni?db=TGRH – for off-campus access you will need your Athens username and password.

The trial will run until April 15th 2016.

We welcome feedback – good or bad – on this trial, please contact Steve Corn s.c.corn@lboro.ac.uk with your comments.

Getting the Message Across – the Art of Good Communication

communicationWe live in a world where ‘getting the message across’ is an art which affects us all even if we don’t think about it very much. Loughborough has several departments, however, whose business is very much to think about the ‘message’ and how it is communicated.

This is where the Library steps in. Among our many specialist databases is one called Communication Abstracts. Devoted entirely to the communications and media industry, it sifts through the literature to bring you that important article on, for instance, how we are persuaded to buy one product and note another, or the most effective communication strategy used to promote health. And because Communications Abstracts is selective in abstracting articles from only the most relevant and carefully selected sources, you don’t have to spend hours separating the wheat from the chaff.

Communication Abstracts analyses the source material providing summaries and subject headings to help the selection process. This database provides many articles together with links to other available full-text articles using the SFX location finder.

You can find Communication Abstracts from the link in the Social Sciences Subject Guide – http://www.lboro.ac.uk/services/library/subjectguides/socialsciences/ – or from the Select Databases tab in Library Catalogue Plus http://lcp.lboro.ac.uk/

Just ask your Academic Librarian – http://www.lboro.ac.uk/services/library/contact/academiclibrarians – for more information.

Image courtesy of Ujwala Prabhu, Communication, 2007. Shared under a 2.0 CC BY-NC-ND 2.0 licence.

International Women’s Day

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Loughborough University is opening its campus for a week-long schedule of celebratory events to coincide with International Women’s Day on 8th March, under the blanket title of Woman(kind)ness, Strength and Resilience.

In collaboration with Charnwood Arts and their 40th anniversary celebrations, staff, students and members of the public are invited to attend a range of talks, photography exhibitions, music, poetry and performances.

The events taking place throughout the week seek to raise awareness of women’s roles in different sociocultural environments. They highlight gender inequalities and propose creative ways to address gender equity and equality.

Guest speakers include individuals from the University, Athena Swan and FIFA, with music, poetry and performances titled Bread and Roses. Organiser Dr Inês Varela-Silva, will also be delivering a talk, titled Consent and safe spaces at universities: an international perspective, with Loughborough MP Nicky Morgan, expected to attend.

The programme of events has been supported by the Loughborough University Athena Swan Team, School of Sport, Exercise and Health Sciences, School of Arts, English and Drama, Loughborough Student’s Union, and the Maya Project. Other events, organised by the Human Rights and Equality Charnwood, will also take place in town on International Women’s Day.

All events are free to attend, however some require pre-booking.

Click here to view a full schedule of events and exhibitions and to book your place.

Database Trial – Slavery, Abolition and Social Justice

slavery agricultureThis February we’re trialling a historical database exploring the history and social implications of slavery and the slave trade.

Slavery, Abolition and Social Justice is designed as an important portal for slavery and abolition studies, bringing together documents and collections covering an extensive time period, between 1490 and 2007, from libraries and archives across the Atlantic world. Close attention is given to the varieties of slavery, the legacy of slavery, the social-justice perspective and the continued existence of slavery today.

To begin searching please go to: http://www.slavery.amdigital.co.uk/ – access is via IP address and the trial runs to 1st February 2016.

Please note that PDF download options are not available during trials.

We welcome feedback – good or bad – on this trial, please contact Steve Corn with your comments.

Database Trial – American Consumer Culture

barbieThis month we’re trialling a fascinating historical resource that may be of great interest to marketing students and those interested in the often weird & wonderful world of American advertising.

American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer.

The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

Immensely influential, Dichter’s Freud-inspired studies put the consumer “on the couch” and emphasised the unconscious motives behind consumer behaviour. The Institute of Motivational Research employed trained social scientists and used established methodologies to conduct psychological research. Dichter’s career reached its peak after Vance Packard’s bestselling exposé The Hidden Persuaders (1957) presented Dichter as a mastermind manipulator who could exploit the emotions of consumers for the benefit of any advertising agency or big brand.

The work of Dichter and his Institute for Motivational Research provided the building blocks for many of the great campaigns of advertising’s golden age – including Exxon’s famous “put a tiger in your tank” campaign and the slogan “bet you can’t just eat one” for Frito-Lays – as well as facilitating the successful introduction of Mattel’s Barbie Doll (pictured above from their archive).

This collection will provide researchers of consumer culture, business, advertising, marketing and psychology with a wealth of documentation. The wide variety of industries featured will allow for diverse – and multilateral – approaches from a range of academic disciplines.

To begin searching please go to: www.consumerculture.amdigital.co.uk – access is via IP address and the trial runs to 1st February 2016.

Please note that PDF download options are not available during trials.

We welcome feedback – good or bad – on this trial, please contact Steve Corn with your comments.

Paris Climate Change Conference – Useful Study Resources

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If you’ve been following events at the Paris Climate Conference this week and have an interest – either academically or personally – in climate change or just the state of the weather, Librarian Heather Dawson from the London School of Economics has compiled a very useful list of freely available online resources on her research blog, which you can find via this link:

http://alissresearch.blogspot.co.uk/2015/11/paris-climateb-change-conference.html

They range from media outlets to governmental and international resources, as well as links to academic research and analysis. Please note that some of the links apply to resources that are only available through the LSE.

Image by Alan Grinberg, reproduced under CC License from Flickr.