Eden Flix Presents 'Objectified'

eden flix

Next Wednesday afternoon (26th February) at 3pm in the Cope Auditorium Eden Flix is presenting a free showing of Gary Hustwit’s acclaimed 2009 documentary Objectified.

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.  Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Eden Flix are a series of highly acclaimed, thought-provoking and inspirational documentaries on issues related to engineering, design and social consciousness. All staff and students at Loughborough are welcome to attend.