How the Conservatives’ media strategy collapsed during the election campaign

There is no question that the surprising result occurred despite excoriating criticism of the main opposition party from the right-wing press. However, detailed analysis of mainstream news coverage by Loughborough University shows there were plenty of signs that the Conservative Party was losing control of the media election as the campaign unfolded.

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Corbyn, Labour, Digital Media, and the 2017 UK Election

Labour did not win the general election. But neither did the Conservatives. Parliamentary arithmetic will prevail and the Tories will form a minority government propped up by the hard-right DUP. Will there be a hard Brexit? Will austerity continue along its previous punishing trajectory? Who knows, but both seem less likely with a minority government.

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