CRCC scholars publish interdisciplinary volume ‘Cultures of Authenticity’

Authenticity has become a buzzword for our times. A new collection, edited by scholars in the Centre for Research in Communication and Culture at Loughborough University, provides the first interdisciplinary examination of authenticity. The book titled ‘Cultures of Authenticity’ analyses the concept of authenticity in relation to travel and tourism, branding and marketing, popular culture, […]

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