{"id":252,"date":"2015-04-08T14:26:30","date_gmt":"2015-04-08T13:26:30","guid":{"rendered":"https:\/\/copyright.lboro.ac.uk\/general-election\/?p=252"},"modified":"2016-05-13T13:27:39","modified_gmt":"2016-05-13T12:27:39","slug":"a-tale-of-two-kitchens-two-jobs-and-two-receipts","status":"publish","type":"post","link":"https:\/\/blog.lboro.ac.uk\/crcc\/general-election\/a-tale-of-two-kitchens-two-jobs-and-two-receipts\/","title":{"rendered":"A tale of two kitchens, two jobs and two receipts"},"content":{"rendered":"

\"ThinkstockPhotos-160519013\"<\/a>The General Election is now in full swing and the recent seven-way leaders\u2019 debate <\/a>has fuelled media interest in this most unpredictable of contests. The Communication Research Centre will be publishing the first of its \u2018real time\u2019 analyses of news reporting of the election on Monday 13 April<\/a>.<\/p>\n

Our media monitoring started with the dissolution of parliament on 30 March, but electioneering has been underway for months before that\u00a0and news organisations have been in the thick of it. Last month provided three prime cases in point. There was the media furore created by the discovery of Ed Miliband\u2019s two kitchens, after a photo-opportunity went badly off-message. A few days later, newspaper revelations emerged that Grant Shapps, Tory Party Chairman, had held down two jobs (under two names) in 2005-6, despite his initial denials. It was then UKIP\u2019s turn to feel the editorial heat, when the Sun<\/em> newspaper publicised a covert recording of staff working for the UKIP MEP Janice Atkinson, requesting the replacement of an actual restaurant receipt with a substantially-inflated counterfeit. <\/span><\/p>\n

Spoiling the party<\/strong><\/p>\n

In their different ways, all three examples could be seen to contribute to diminishing public respect and trust <\/a>in the political classes. But these media revelations also serve obvious, short term political purposes. Each was intended to embarrass the parties involved and disrupt their core narratives. How can Miliband claim to represent the interests of \u2018ordinary people\u2019 when he enjoys such personal privilege? How can Cameron deny his party is ‘soft’ on business regulation if his party chairman is widely portrayed as less than forthcoming in his own commercial dealings? And what do the Atkinson revelations mean for Farage\u2019s repeated attacks on the integrity of mainstream politicians?<\/p>\n

These expos\u00e9s also create a conundrum for news organisations that align themselves closely with particular parties. To what extent do these political preferences affect their interest in a particular news story? As a simple exploration into the effects of political parallelism <\/a>we quantified the number of words dedicated in national press coverage to each of these stories in the six days that followed their first publication.<\/p>\n

It takes two\u2026<\/strong><\/p>\n

Overall, Miliband\u2019s kitchens commanded significantly higher levels of national press debate than the revelations about Shapp\u2019s additional undeclared employment and Atkinson\u2019s forged receipts.<\/p>\n

\"Overall<\/a><\/p>\n

When each of these statistics is broken down by newspaper, some telling variations emerge.<\/p>\n

…Kitchens<\/strong><\/p>\n

In the tale of the two kitchens, coverage was particularly high in several pro-Conservative titles, most notably the Mail<\/em>, Telegraph<\/em> and Times<\/em>. The Guardian<\/em> also gave comparatively high levels of column space to the story, but these figures are inflated by two lengthy discussions lamenting how media coverage of the topic exposed the limitations of contemporary political debate<\/a>. In contrast, the pro-Labour Mirror<\/em> made next to no reference to the matter.<\/p>\n

\"Eds<\/a><\/p>\n

…Jobs<\/strong><\/p>\n

A very different pattern emerges\u00a0in coverage of Grant Shapp\u2019s \u2018two jobs\u2019. All of the pro-Conservative titles gave significantly less column space to the story than their centre\/ centre left competitors.<\/p>\n

\"shapps1\"<\/a><\/p>\n

…Receipts<\/strong><\/p>\n

UKIP\u2019s \u2018two receipts\u2019 attracted high levels of coverage from across the political spectrum and it is less easy to discern any consistent partisan trend. The word count for Guardian<\/em> and Independent<\/em> coverage exceeded that for the Times<\/em> and, in particular, the Telegraph<\/em> (which hardly mentioned the story), whereas coverage in the Sun<\/em> exceeded that in the Mirror<\/em>.<\/p>\n

\"UKIP<\/a><\/p>\n

What to cover? Who to attack?<\/strong><\/p>\n

Of course, this is a limited exercise but it highlights issues we will explore further in our full news analysis. To what extent is press partisanship manifested as much in what issues are reported, as how they are covered? And if we are witnessing the re-emergence of a more clearly aligned party political press, how is the increasing complexity of the political mainstream affecting the\u00a0different lines of\u00a0attack? Life was so much simpler for editors when elections were just a two-horse race.<\/p>\n

David Deacon<\/p>\n","protected":false},"excerpt":{"rendered":"

The General Election is now in full swing and the recent seven-way leaders\u2019 debate has fuelled media interest in this most unpredictable of contests. The Communication Research Centre will be publishing the first of its \u2018real time\u2019 analyses of news reporting of the election on Monday 13 April. Our media monitoring started with the dissolution […]<\/p>\n","protected":false},"author":113,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[36],"tags":[],"class_list":["post-252","post","type-post","status-publish","format-standard","hentry","category-general-election"],"yoast_head":"\nA tale of two kitchens, two jobs and two receipts - Centre for Research in Communication and Culture<\/title>\n<meta name=\"description\" content=\"A comparison of national press reporting of political controversies in the lead up to the start of the 2015 UK General Election\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lboro.ac.uk\/crcc\/general-election\/a-tale-of-two-kitchens-two-jobs-and-two-receipts\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A tale of two kitchens, two jobs and two receipts - 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