{"id":704,"date":"2016-06-14T13:46:15","date_gmt":"2016-06-14T12:46:15","guid":{"rendered":"https:\/\/copyright.lboro.ac.uk\/crcc\/?p=704"},"modified":"2016-06-15T14:23:13","modified_gmt":"2016-06-15T13:23:13","slug":"sun-no-longer-hedging-bets-brexit","status":"publish","type":"post","link":"https:\/\/blog.lboro.ac.uk\/crcc\/eu-referendum\/sun-no-longer-hedging-bets-brexit\/","title":{"rendered":"82% circulation advantage in favour of Brexit as The Sun declares"},"content":{"rendered":"<p>On the day The Sun officially came out in favour of Brexit, research from Loughborough University reveals which side of the fence the national press are really sitting on.<!--more--><\/p>\n<p><strong>In depth analysis of 1127 media cuttings since 6 May suggests that whilst newspaper coverage of Leave or Remain is broadly balanced, a weighted evaluation that takes circulation and strength of partisanship into consideration shows 82% circulation advantage in favour of Brexit<\/strong><\/p>\n<p>Experts in the University\u2019s Centre for Research in Communications and Culture have been analysing press and broadcast coverage of the EU Referendum since 6 May 2016.<\/p>\n<p>Their latest report lifts the lid on press partisanship and finds:<\/p>\n<ul>\n<li>Until today\u2019s announcement, The Sun provided one of the most balanced or neutral discussions of the campaign (4<sup>th<\/sup> position behind the Guardian, The Times and Financial Times)<\/li>\n<li>The Daily Express and Daily Mail are the least balanced.<\/li>\n<\/ul>\n<div id=\"attachment_705\" style=\"width: 490px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-705\" class=\"size-full wp-image-705\" src=\"https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/percentage.jpg\" alt=\"Percentage of items presenting a balanced or neutral discussion of the campaign \" width=\"480\" height=\"340\" srcset=\"https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/percentage.jpg 480w, https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/percentage-300x213.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><p id=\"caption-attachment-705\" class=\"wp-caption-text\">Percentage of items presenting a balanced or neutral discussion of the campaign<\/p><\/div>\n<p>When calculating volume of Remain \/ Leave and combining with available news space, The FT is the most pro-Remain newspaper and the Daily Express the most pro-Leave.<\/p>\n<p><strong>Newspapers ranked for Remain \/ Leave support<\/strong><\/p>\n<p>This table ranks national press for their partisanship based on the volume and average amount of coverage supporting Leave or Remain (where 1 is the most pro-Remain and 10 is the most supportive of Leave).<\/p>\n<table class=\"gridtable\">\n<tbody>\n<tr>\n<th>Paper<\/th>\n<th>Score<\/th>\n<td rowspan=\"11\">REMAIN<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-706 aligncenter\" src=\"https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/line.png\" alt=\"line\" width=\"68\" height=\"186\" \/><br clear=\"all\" \/>LEAVE<\/td>\n<\/tr>\n<tr>\n<td><em>Financial Times<\/em><\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td><em>Guardian <\/em><\/td>\n<td width=\"104\">1.5<\/td>\n<\/tr>\n<tr>\n<td><em>Daily Mirror<\/em><\/td>\n<td width=\"104\">3<\/td>\n<\/tr>\n<tr>\n<td><em>I<\/em><\/td>\n<td width=\"104\">4<\/td>\n<\/tr>\n<tr>\n<td><em>The Times<\/em><\/td>\n<td width=\"104\">5<\/td>\n<\/tr>\n<tr>\n<td><em>Daily Telegraph<\/em><\/td>\n<td width=\"104\">6.5<\/td>\n<\/tr>\n<tr>\n<td><em>Daily Star<\/em><\/td>\n<td width=\"104\">7<\/td>\n<\/tr>\n<tr>\n<td><em>The Sun<\/em><\/td>\n<td width=\"104\">7.5<\/td>\n<\/tr>\n<tr>\n<td><em>Daily Mail<\/em><\/td>\n<td width=\"104\">9<\/td>\n<\/tr>\n<tr>\n<td><em>Daily Express<\/em><\/td>\n<td width=\"104\">10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>When aggregating scores for all newspapers, of the 1127 items sampled there was only a 64 article surplus in favour of Leave compared with Remain, suggesting news coverage is broadly equal (41% pro-Remain \/ 59% pro-Leave).<\/li>\n<li>However, by taking reach into consideration, a substantial difference appears with 18% pro-Remain and 82% pro-Leave.<\/li>\n<\/ul>\n<div id=\"attachment_707\" style=\"width: 532px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-707\" class=\"size-full wp-image-707\" src=\"https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/remain.jpg\" alt=\"Volume of Remain minus Leave items by newspaper (weighted by circulation)\" width=\"522\" height=\"393\" srcset=\"https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/remain.jpg 522w, https:\/\/blog.lboro.ac.uk\/crcc\/wp-content\/uploads\/sites\/23\/2016\/06\/remain-300x226.jpg 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><p id=\"caption-attachment-707\" class=\"wp-caption-text\">Volume of Remain minus Leave items by newspaper (weighted by circulation)<\/p><\/div>\n<p>Report co-author <a href=\"http:\/\/www.lboro.ac.uk\/departments\/socialsciences\/staff\/academicandresearch\/deacon-david.html\">Professor David Deacon<\/a> said:<\/p>\n<p>\u201cOur research shows The Sun had been hedging its bets on Brexit. Not any more. The paper\u2019s backing of Brexit is no surprise, but the strength of its editorial statement today is.<\/p>\n<p>\u201cOur analysis reveals five national newspapers are backing REMAIN and five, including The Sun, are backing LEAVE. But if you factor in the strength of papers\u2019 endorsements and the size of their circulation, LEAVE has an 82% to 18% advantage over REMAIN.\u201d<\/p>\n<p>-ENDS-<\/p>\n<p>The following news outlets (weekdays only) were analysed for the report:<\/p>\n<p>Television: <em>Channel 4 News (7pm), Channel 5 News Tonight (6.30pm), BBC1 News at 10, ITV1 News at 10, Sky News 8-8.30pm.<\/em><\/p>\n<p>Press: <em>The Guardian, Times, Daily Telegraph, Financial Times, Daily Mail, Daily Express, Mirror, Sun, Star <\/em>and the <em>I.<\/em><\/p>\n<p>Visit the <a href=\"http:\/\/www.lboro.ac.uk\/news-events\/eu-referendum\/\">CRCC website<\/a> for more information.<\/p>\n<p>Loughborough University\u00a0is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with\u00a0one of our\u00a0experts\u00a0please contact the press office on 01509 223491. Bookings can be made online via\u00a0<a href=\"http:\/\/www.globelynx.com\/\">www.globelynx.com<\/a><\/p>\n<p>Loughborough\u00a0is one of the country\u2019s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.<\/p>\n<p>It has been awarded five stars in the independent\u00a0<a href=\"http:\/\/www.topuniversities.com\/qs-stars#sorting=overall+country=+rating=+order=desc+orderby=uni+search=\">QS Stars<\/a>\u00a0university rating scheme, putting it among the best universities in the world, and was named the best in the country for its student experience in the\u00a0<a href=\"https:\/\/www.timeshighereducation.com\/student\/news\/student-experience-survey-2016-results\">2016 THE Student Experience Survey<\/a>. Loughborough was ranked 4<sup>th<\/sup> in the <a href=\"http:\/\/www.theguardian.com\/education\/ng-interactive\/2016\/may\/23\/university-league-tables-2017\">Guardian University League Table 2017<\/a> and 7th in <a href=\"http:\/\/www.thecompleteuniversityguide.co.uk\/\">The UK Complete University Guide 2017<\/a> and was also named University of the Year in the\u00a0In the\u00a0<a href=\"http:\/\/www.whatuni.com\/awards\">What Uni Student Choice Awards 2015<\/a>.<\/p>\n<p>Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education\u2019s \u2018table of tables\u2019 and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven\u00a0<a href=\"http:\/\/www.lboro.ac.uk\/about\/achievements\/qap\">Queen&#8217;s Anniversary Prizes<\/a>.<\/p>\n<p>In September 2015 the University opened an additional academic campus in London\u2019s new innovation quarter.\u00a0<a href=\"http:\/\/www.lborolondon.ac.uk\/\">Loughborough University London<\/a>, based on the Queen Elizabeth Olympic Park, offers postgraduate and executive-level education, as well as research and enterprise opportunities.<\/p>\n<p><strong>For all media enquiries contact:<\/strong><br \/>\nAmanda Overend<br \/>\nPR Manager<br \/>\nLoughborough University<br \/>\nT: 01509 228697<br \/>\nE: <a href=\"mailto:a.j.overend@lboro.ac.uk\">a.j.overend@lboro.ac.uk<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>On the day The Sun officially came out in favour of Brexit, research from Loughborough University reveals which side of the fence the national press are really sitting on.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":108,"featured_media":712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[],"class_list":["post-704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eu-referendum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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