{"id":882,"date":"2016-05-13T12:23:29","date_gmt":"2016-05-13T11:23:29","guid":{"rendered":"https:\/\/copyright.lboro.ac.uk\/crcc\/?p=882"},"modified":"2016-10-21T14:32:30","modified_gmt":"2016-10-21T13:32:30","slug":"bbcs-online-services-must-move-towards-cooperation-rather-competition","status":"publish","type":"post","link":"https:\/\/blog.lboro.ac.uk\/crcc\/political-communication\/bbcs-online-services-must-move-towards-cooperation-rather-competition\/","title":{"rendered":"BBC\u2019s online services must move towards cooperation rather than competition"},"content":{"rendered":"<p>How will the BBC change over the next ten years? The <a href=\"https:\/\/theconversation.com\/bbc-white-paper-the-worst-has-not-come-to-pass-but-the-leash-is-tightening-59282\">BBC White Paper released this week<\/a> suggested dramatic shifts. But while technology has changed how people listen and watch media, it\u2019s remarkable how little attention was paid to the role of the web and the online environment to the BBC\u2019s operations in the paper, particularly its news coverage.<\/p>\n<p><!--more--><\/p>\n<p>The issue of whether the BBC crowds out the private sector was discussed mostly in reference to the production of television programmes, with the counter argument that BBC investment in content serves to encourage as well as discourage private investment. ITV is in rude health with revenue up 14% last year to \u00a33.4 billion and <a href=\"http:\/\/www.bbc.co.uk\/news\/business-35704466\">profits up 6% to \u00a3641m<\/a> \u2013 clearly, despite losing some audience share, the BBC\u2019s main commercial rival is hardly about to fail from having been crowded out of the marketplace.<\/p>\n<p>It\u2019s a very different situation comparing the BBC\u2019s news production to newspapers. The Guardian, one of the most successful online newspapers in the world, made <a href=\"http:\/\/www.theguardian.com\/media\/2016\/mar\/17\/guardian-media-group-to-cut-250-jobs\">an operating loss of \u00a358m last year<\/a>. Readers don\u2019t like paying for online news, and advertisers aren\u2019t particularly keen on advertising in online newspapers. The BBC\u2019s website is among the world\u2019s most visited with 101m unique browser visits in January 2015, and its British-facing news website is <a href=\"http:\/\/www.alexa.com\/topsites\/countries\/GB\">easily the most popular in the UK<\/a>. Well over half of people reading news online access the BBC, whereas less than 10% access the UK\u2019s largest newspaper sites, Daily Mail Online and the Guardian. Perhaps the BBC\u2019s online operations threaten to crowd out the private sector here more than for television and radio \u2013 certainly its regional news coverage has in the past come under scrutiny for <a href=\"http:\/\/www.thedrum.com\/news\/2015\/01\/30\/bbc-local-news-expansion-plans-provoke-outrage-publishers\">competition with local providers<\/a>.<\/p>\n<p>However, in addition to the <a href=\"https:\/\/www.gov.uk\/government\/publications\/a-review-of-the-governance-and-regulation-of-the-bbc\">Clementi review on BBC governance<\/a>, the Department for Culture Media and Sport also commissioned an overlooked <a href=\"https:\/\/www.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/504012\/FINAL_-_BBC_market_impact_assessment.pdf\">report<\/a> by Oliver and Ohlbaum Associates and Oxera Consulting on the market impact and distinctiveness of the BBC\u2019s content. The report found very limited evidence for the BBC crowding out the online market, arguing that with a reduction in the BBC\u2019s provision of \u201csoft news\u201d, commercial competitors could hope to gain only between \u00a33m to \u00a38m a year in revenues (a small increase of about 1-2%), which might have at most a marginal overall positive market effect.<\/p>\n<p>Much more significantly, the report also argued that the BBC could cooperate more with domestic private sector rivals. In the globalised media marketplace occupied by giants &#8211; Facebook, Google, Apple, Amazon, Disney and so on &#8211; there is a compelling case for greater cooperation between British companies and organisation that would be of benefit economically and enhance pluralism and democratic debate. However, the report said nothing about the role the BBC plays in creating markets, and the benefits for consumers and citizens this creates \u2013 and this is one of the limitations of the charter review process.<\/p>\n<h2>Strength through variety<\/h2>\n<p>The benefits of linking out are clear: after reading a BBC piece readers can be pointed to other news sources, both mainstream and alternative, which will help to increase the advertising revenue of these sites, and this wouldn\u2019t detract from the BBC\u2019s impartiality. This proposal sits well with the BBC\u2019s commitment at least in theory to seeing impartiality as presenting a breadth of opinion rather than the two or perhaps three points of view that continue to dominate much television and radio news coverage. It would also encourage audiences to consider different news sources, countering the echo-chamber effect that dominates much internet news and debate \u2013 where users are given more of what they like.The BBC is not currently meeting its obligation to provide 22m click-throughs a year by linking out to external sites as part of its coverage. BBC Director General <a href=\"http:\/\/www.bbc.co.uk\/mediacentre\/speeches\/2016\/tony-hall-enders\">Tony Hall\u2019s ideas for an open BBC<\/a>, one ready to partner with other institutions, are very welcome. Obviously the BBC may be more comfortable cooperating with museums and libraries than with competitors, not only because they are competitors but because newspapers are not obliged to be duly impartial in the way that broadcasters are.<\/p>\n<p>Much of the White Paper discussion pits the private sector against the BBC or the government against the BBC. And while there are clear conflicts, there are also clear benefits of cooperation that would offer the public a range of thriving online news sources, from the impartial to the partisan. This is how an open BBC could provide greater value to the public \u2013 not only through its own services, but through providing a platform to encourage and support others.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.edu.au\/content\/59343\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/john-downey-259500\">John Downey<\/a>, Professor of Comparative Media Analysis, <em><a href=\"http:\/\/theconversation.com\/institutions\/loughborough-university-1336\">Loughborough University<\/a><\/em><\/p>\n<p>This article was originally published on <a href=\"http:\/\/theconversation.com\">The Conversation<\/a>. Read the <a href=\"https:\/\/theconversation.com\/bbcs-online-services-must-move-towards-cooperation-rather-than-competition-59343\">original article<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>How will the BBC change over the next ten years? The BBC White Paper released this week suggested dramatic shifts. But while technology has changed how people listen and watch media, it\u2019s remarkable how little attention was paid to the role of the web and the online environment to the BBC\u2019s operations in the paper, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":412,"featured_media":916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[38],"tags":[],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-political-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBC\u2019s online services must move towards cooperation rather than competition - Centre for Research in Communication and Culture<\/title>\n<meta name=\"description\" content=\"How will the BBC change over the next ten years? 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