My experience of being the Sport Student Ambassador

We had a chat with Micaela who did a great job as the the Sport Student Ambassador for the 24/25 academic year. She told us about her experiences and reflections during her time in the role!
Tell us a bit about yourself and what you studied at Loughborough University London?
I’m a recent MSc Sport Business and Innovation graduate, and although I’m originally from Lima, Peru, I’ve lived in London since 2021! I also studied for my undergraduate degree in London, and by the time I graduated, I realised that I wanted to pursue a career in the sports industry, so I was immediately drawn to Loughborough University London.
I had a great time at Loughborough University London, and I’d say the best thing about studying here is the access to world-class academics and constant exposure to industry. My way of thinking about sports has completely transformed thanks to the amazing opportunities afforded to me at the University.
What motivated you to apply for the role of Sport Student Ambassador?
I have a strong passion for sports events across the board, and love being involved in their planning, organisation and delivery. I hope to develop my professional career in the sports events space, so I was very interested in the role.
The Sport Student Ambassador role greatly appealed to me as it was a great opportunity to have a part-time job during my master’s, whilst continuing to grow my experience in the realm of sports events.
Tell us about some of the things you do as a Sport Student Ambassador?
I worked closely with the University and the Sports Committee to plan, organise and deliver sports-related events for the Loughborough University London student body. This included regular catch-ups with Grace from the student experience team to understand what type of events the university was looking to host, especially around key dates like Christmas or International Women’s Day.
I also worked very closely with the Sports Committee to gauge and understand what the student body was interested in, so that we could create events best suited for what students wanted to attend.
The most fun part of the role was hosting the events, from tournaments to quizzes, we made sure that there was always something for everyone. This role taught me the importance of clear and constant communication, as a large part of my role involved making sure that priorities were appropriately communicated.
How did you manage studying and the role of Sport Student Ambassador?
The Sport Student Ambassador role is quite flexible, and one of the benefits of working closely with the University is that prioritising your studies is encouraged. Thanks to this, I always felt comfortable taking on less work around deadlines or busier academic periods. Sometimes things would clash, however, so good time management was important. I am a calendar lover, so I always had all important dates, deadlines and events, as well as my other commitments, in my phone calendar so I could access them easily.
This experience also helped me hone my time management and prioritisation skills, especially around university deadlines and knowing how and when to prioritise properly.
What was your favourite event/initiative you have put on, and why?
The International Women’s Day Insights and Networking Evening with the Institute for Sport Business (ISB) Alumni takes the top spot for me. I collaborated closely with the ISB to create this event, which aimed to connect the Loughborough University London community by showcasing past students’ trajectory into the workforce.
It was very inspiring to hear their stories and how women are creating their own spaces in a traditionally male-dominated industry such as the sports industry, and a pleasure to provide a space for them to share their experiences with current Loughborough London students.

Any advice for someone looking to be a Sport Student Ambassador?
The role is what you make it, so make it yours. This is a great opportunity to bring your own interests to the table, so make sure that you don’t shy away from them. I would also say to be open-minded, you’ll connect with some amazing people, which can really broaden your understanding.
But most importantly, I’d say enjoy it; it’s a really cool role so make sure that you have fun with it!
Finally, what is your favourite thing about Loughborough University London?
The community! I’ve met some fantastic people during my time here, both in and out of lectures. The fact that it’s a small campus allowed me to create deep and meaningful relationships and to also meet people and create connections that maybe would have been harder to establish in a bigger university.
If you want to find out more about the opportunities for being a Sport Student Ambassador head to the webpage!
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