Masterclass on Service Design for Entrepreneurship at Imperial College London
Dr Ida Telalbasic, Lecturer within the Institute for Design Innovation, delivered a Masterclass on Service Design for Entrepreneurship: Tools, Methods, and Approaches for Venture Creation at the Techcelerate Programme for Imperial College London.
For the third year in a row, Dr Ida Telalbasic has delivered a Masterclass on Service Design for Entrepreneurship to post-doctoral researchers as part of the Techcelerate Programme.
The Techcelerate programme simultaneously gives postdoctoral researchers the opportunity to test their ideas in the marketplace and develop entrepreneurial skills. It is a 3-month residential programme consisting of masterclasses and venture review sessions, ultimately providing a select number of its participants with the opportunity to showcase their venture’s entrepreneurial journey to a community of investors and technology transfer industry.
Participants are required to make connections and interview 80-100 potential customers, competitors or users of their research technology to refine their ideas and explore delivering research impact via the identification of market and customer problems.
Service Design is crucial to this developmental journey and provides participants with the rights approaches to user-centred innovation, service innovation and systems thinking. Furthermore, the tools and methods provide strategies to successfully launch their Product-Service-Systems (PSS) within entrepreneurial ecosystems, in local and international markets.