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JOINT Fund series: The Fair Energy Mark 2

2 July 2019

2 mins

As part of the JOINT Fund initiative, Dr Laura Santamaria, Lecturer within the Institute for Design Innovation, leads the ‘The Fair Energy Mark’ campaign to address and raise standards in the energy sector by design. This is part two of her research project.

Earlier this year, we at Loughborough ran workshops with the local community at St James’ Church, Clapton to hear what a fair energy supplier means for local residents. The message is clear: fair pricing, equitable service, and responsibility for the environment.

Hackney Council has committed to set up a council-run energy company to tackle the fuel poverty of almost 10,000 households in the borough. Last May, the council’s cabinet agreed to seek a “white label” deal with an existing energy provider. Hackney will offer sales and marketing while the provider will offer retail energy services under the borough’s brand.

During the last Hackney Citizens Mayoral Assembly, Dr. Laura Santamaria, who leads the Fair Energy Mark campaign communication strategy supported by the JOINT Fund, made the public announcement, asking Mayor Philip Glanville to use a Fair Energy Mark friendly energy supplier for Hackney Council’s own energy company.

The Mayor committed publicly, and later commented via Twitter:

I’m proud to talk about our work to respond to #ClimateEmergency. It’s an issue of social justice; we can and must deliver transition to clean energy while tackling fuel poverty and giving citizens a bigger role. Hackney Council is now 50% renewable and heading for 100%.

Laura commented:

This is an important milestone for the Fair Energy Mark campaign to be celebrated. This move will help those most struggling with energy bills in the borough, and contribute towards lowering carbon emissions in London. But it will also encourage neighbouring councils, as well as the private and third sectors in London to follow suit.

If you want to know more about the Fair Energy Mark Campaign, contact Dr. Laura Santamaria,

You can find a brief overview of the 2018/19 JOINT Fund research projects by reading our news story.

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