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Research Spotlight: IMCI

28 January 2021

2 mins

Welcome to our research spotlight! In this blog, we will be focussing on our interdisciplinary project entitled Para Sport Against Stigma.

This research project is led by the Institute for Media and Creative Industries together with the Institute for Design Innovation and the Institute for Sport Business as part of a £1.8million project which will build upon lessons learned from the London 2012 Paralympic Games and be conducted over a four years (2020 – 2024).

This unique research project looks at how representation, education and communication in Paralympic sport can break down barriers to stigma, supporting access and adoption of assistive technology. This project adopts a four-pillar approach focussing on education, athlete development Paralympic broadcasting and cross-cutting research covering activities in Ghana, Malawi, and Zambia. This project aims to increase assistive technology adoption across Africa and hopes to enhance opportunities, education, and communication of Paralympic values and Paralympic sport.

The stigma around disability is thought to lead to both exclusion and poor standards of living for disabled people. The lack of education surrounding disability and impairment consequently creates a barrier to assistive technology adoption. This research project will tackle stigma and discrimination by educating and increasing the understanding of the Paralympic Values and Paralympic sport across Africa, to increase assistive technology adoption.

Loughborough University London is leading this international, interdisciplinary and impactful 4-year project in collaboration with the International Paralympic Committee (IPC) and the University of Malawi.

To find out more about this project, please visit our website.


You can find information regarding the research opportunities at Loughborough University London on our website.

To find out more about our seven institutes, please visit our website.

Image credit: Amos Gumulira / Agitos Foundation.

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