Professor James Skinner and Professor Aaron Smith, Institute for Sport Business, discuss some of the current and emerging trends that are driving change and new opportunities across the Sport Business education sector in the Sport Business Professional last week.

With the sport business industry growing rapidly, the education sector is rising to meet its needs. The demand for new recruits also continues to escalate.

In the Sport Business Professional article, three topics were discussed:

1. Relentless Change
2. Key markets
3. Key skills domains

A conclusion of the article is that Sport Business programmes must inspire sport business students to navigate and embrace the need for relentless innovation – something that is displayed within our Sport Business programmes.

You can read the full article here.