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Excellence in Sport Industry Collaborations

28 November 2018

2 mins

Dr Steve Swanson, Director of Sport Business and Leadership MSc, shares his thoughts on the impact of Loughborough University’s number one ranking, the importance of industry experience, and the similarities between coaching and the classroom in a recent Athlete Assessments article.

In 2017 and 2018, Loughborough University was named the world’s leading university for sports related subjects according to the QS World Ranking by Subject. Steve Swanson explains the impact this ranking has on the student cohort in the Sport Business and Leadership programme at Loughborough University London. He said, “delivering a programme at the top university in the world for sport continues to have a large positive impact on the quality and international diversity of our students. Each year we have the best students from the UK and around the world who want to develop both their sport business acumen and leadership capacity. They are a pleasure to be around on a daily basis, and the group synergy this provides is truly remarkable.”

Swanson’s quality of teaching is also fueled by the industry collaborations he facilitates for students, such as Chelsea F.C.  Other initiatives and collaborations include an annual Executive Leadership workshop for aspiring sport leaders as identified within the Sport Industry Group’s NextGen Leaders program. The workshops are held in conjunction with Barclays.

Steve shares how important it is for students to build relationships within the sport business industry. He said, “while the sport business industry is truly global, the sector in many ways is becoming increasingly connected through collaboration, consideration of best practice, and project development with an increased international perspective. The relationships that students and professionals make within the sport industry are invaluable for career development and moving sports projects forward.”

As a result of its curriculum direction, Loughborough University London underscores the importance of real-world skill application in its program, often delivering teachings grounded in the theory of leadership and applied to a real-world problem. He says, “some of the primary reasons students choose our program is to understand leadership in the real world. We have a large emphasis on building the bridge between theory and practice and developing an understanding of how leadership ideas translate to behaviours in different contexts.”


To read the full article and interview with Steve, please see Athlete Assessments article.

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