Fostering Innovation Culture in Sport Business
Prof. Ben Corbett, Programme Director of ‘MSc Sport Business Innovation at Loughborough University London delivered a special lecture at Seoul National University, Korea last month.
The lecture, titled ‘Fostering Innovation Culture in Sport Business’ shared the idea of innovation, entrepreneurship and management in sport organisations. Ben also explored the notion of creating a culture that allows people to develop new ideas within a sport organisation.
Ben stressed the importance of thinking outside box, developing new ideas and taking initiative; sport organisations need to nurture an innovative culture that doesn’t discipline employees for taking risks.
“We are innovative, strong, passionate, driven, and motivated. We are all working toward the same goal.” Prof. Ben Corbett, Sport Business Innovation