Women’s Sports Week 2016
This week celebrates Women’s Sports Week 2016. From October 3rd – 9th people across the country are championing the right of every female in the UK to participate in, and benefit from, sport. The aim is to raise awareness and increase the profile of women’s sport across the UK. Our PhD student, Jacky Mueller, has created a blog for the occasion.
The number of women participating in sport is increasing faster than men, benefits of more women in leadership positions have been widely recognized, however, the stereotype of white males is still the norm in the sport industry. Sponsorship money allocated to female sports remains at a 0.4%* low, whilst media coverage has increased to 7%* in comparison to reporting on male sport.
It is time to break this glass ceiling and achieve gender equality on sport boards. A step to achieve this aim is to increase the number of women studying sports business. The Sport Business and Leadership programme at Loughborough University provided me with excellent theoretical knowledge, practical experience, and networking opportunities to be one of the few women in the sport business world.
Academics at Loughborough acknowledge the fact that there is still a long way to go for women in order to receive equal pay and opportunities in the sport sector. Discussion around gender issues are implemented in lectures and discussions around this topic are encouraged. I even got the opportunity to focus my dissertation on Women, Media and Sport which covered all my personal interests perfectly.
If you are serious about starting a career in sports management or academia, based on my experience, there is no better place to start this journey. Loughborough is highly recognized for their expertise and sport and has been ranked the best Sport University in the country. But it’s not all work and no fun, we also won the award for the best student experience. Make a difference, increase the number of women in sport and receive an outstanding degree whilst meeting people from all over the world.
- Allocated sponsorship money: 0.4% (between September 2011 and December 2013, women’s sport received just 0.4% of reported UK sponsorship deals in sport). Women in Sport (2015) Stats Pack for Media. Available at: https://www.womeninsport.org/wp-content/uploads/2015/04/Media-Stats-Pack-June-2015.pdf (Accessed: 16 February 2016)
- Media coverage: 7% (of all sport media coverage in the UK)Women in Sport (2015) Stats Pack for Media. Available at: https://www.womeninsport.org/wp-content/uploads/2015/04/Media-Stats-Pack-June-2015.pdf (Accessed: 16 February 2016)
Loughborough University London
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