Dr Andrea Geurin has joined the Institute as a Reader and will be taking up the role of Programme Director for our Sport Marketing MSc.

Dr Geurin previously worked at New York University as the Academic Director of Graduate Programs. Prior to this, Andrea  worked at Griffith University as a Senior Lecturer, and holds a PhD from Indiana University Bloomington in Human Performance – Sport Management.

Andrea’sresearch examines the utilisation of new media by sport organisations and athletes, as well as media portrayals of athletes of differing gender, race, and nationality.

Dr Geurin has published over 50 peer-reviewed journal articles and book chapters, and one book. Take a look at Dr Geurin’s most recent publication: The Routledge Handbook of the Business of Women’s Sport.

In 2015, Dr Geurin was named a North American Society of Sport Management (NASSM) Research Fellow.

Loughborough University London are delighted to welcome Dr Geurin to the staff cohort! To find out more about our other Institute for Sport Business staff, take a look at their institute page.