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Life as MSc Digital Marketing student: Vishal’s experience

16 December 2020

3 mins

In this blog, Digital Marketing MSc student and student ambassador, Vishal, will share his experience studying at Loughborough University London so far.

For me, studying at Loughborough University London has been an eye-opening experience. As a post-graduate only campus, a typical week at Loughborough London can be a hectic one.

From balancing work-life whilst maintaining a social life, the student body encourages each other to be adventurous, risk-taking, and determined individuals. Our learning and teaching styles are made up lectures and tutorials. Lectures tend to be more theoretical in nature, while tutorials are practical and engaging.

As a MSc Digital Marketing student, I have gained a detailed understanding of digital technology and the concepts of contemporary digital marketing practises. From engaging with industry practitioners and world-class researchers, to discovering the latest digital trends, my goal is to obtain insight into consumer digital footprints, to solve critical problems associated with digital marketing in the global market.

The best part of this programme at Loughborough University London is the focus on fewer exams and more coursework. My personal highlight was the ‘Strategic Marketing Management’ coursework. I had to choose a brand and carry out a market assessment. I then had to plan for a strategic extension of the particular brand to a new product, targeting a regional market of my choice. After thorough market research, I designed a ‘smart’ face mask for the Chinese market.

Whilst most students on this course are recent graduates, some have been working in the field for years. For instance, during the Induction week, I met a 32-year-old man that got married three days before and a 42-year-old that completed his undergraduate degree twenty years ago. It was lovely to hear and share stories from our personal lives, making the environment feel highly inclusive and professional.

Sports is also huge at Loughborough University London, which is another thing I love. As an Arsenal fan, on the weekends I will crack open a cold one with the boys at the nearby pub! I can take a 20-minute tube ride to Central or meet up with friends at the Canalside, right behind our campus. Here, you can find an array of restaurants and bars, with many of the bars and restaurants offering student discounts!

Overall, living in London has been wonderful so far and I am excited to see what happens in the future. For those joining Loughborough, my advice would be to go out, make new friends and explore what London has to offer! Trust me, you will not regret it.

To find out more about Vishal and to meet our current Student Ambassadors, please visit our website.

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