Football seems to be a low-impact past time in terms of the environment but Director of the Institute for Media and Creative Industries at Loughborough University London and environmental writer Professor Toby Miller reveals that the beautiful game is beginning to build up a huge carbon footprint…
Although born in Leicester and still a Foxes fan, I cut my teeth at Craven Cottage watching Fulham in the old Third Division. I think my first game was George Cohen’s testimonial, when Fulham past versus present provided the prelude to the 1966 World Cup winners taking on an International XI.
The talent on display, paying tribute to a club great whose career had ended prematurely due to injury, is etched in my mind’s eye. I’m not so sure about the score, and have been unable to confirm it. Maybe 10-6 to the World Cup winners (half the team hadn’t played in the Final, but who’s counting?)
Fulham’s ground, so close to the banks of the Thames, inevitably makes me ponder football’s relationship to the natural environment.
Fans and non-fans alike have inherited a complex ecological legacy. Climate change poses problems we must confront today and in the future.
In other parts of our lives—at work, in the street, planning vacations, organising the trash, and recycling—we may feel confident and comfortable in trying to mitigate global warming. An environmental agenda for football may be more difficult to embrace.
Football feels almost sacred to many of us—a crucial part of who we are, rather than mere recreation.
Would cleaner, greener football mean letting go of something we love, that helps define us?
Not necessarily, but there are some real issues to ponder.
On the surface, football appears to be among the least ecologically malevolent of pastimes: it requires a ball, a field, and some players, as opposed to the engine, track, and carbon-fuelled speed of Formula 1.
But when we take into account where football’s equipment is made and how it is transported for use; the water and chemicals involved in ground maintenance; the food consumed at games; the impact of travel; and the use of electricity in producing and watching TV coverage, the story looks remarkably different. I’ll focus here on the last two of these issues.
Based on solar-powered stadia, free public transportation, and a hundred thousand tonnes of carbon dioxide offset by environmental projects in India and South Africa, Germany’s 2006 World Cup was said to be climate-neutral. But the data excluded international air travel. Neither FIFA nor local organisers would address the topic in a credible way.
The 2010 Finals in South Africa had the largest carbon footprint of any commercial event in world history, mostly fuelled by European tourism. 850,000 tonnes of carbon were expended, 65% of it due to flights and construction.
Brazil’s 2014 Finals were supposedly played in green stadia—a veritable Copa Verde. But the Cup’s green claims sidestepped the national and international transportation of over three and a half million tourists, which was responsible for 84% of its carbon emissions.
Then there is TV coverage, a second major contributor to football’s carbon bootprint.
In the UK, the National Grid promotes its management of peak electricity usage by referring to viewers’ activity during half time in football, when they race to the kettle and the bathroom. Power use can surge by 10%.
The graph below illustrates how the Grid handled England’s demise in the 1990 Finals:
25 years later, the Carbon Trust has shown that people watching football via mobile-data phone connections multiply their footprint tenfold in comparison with viewing television or using WiFi.
What is to be done?
If we ended the World Cup Finals or their media coverage because of environmental reasons, that would be a revolution, and perhaps an unwelcome one. We can, however, alert fans to the impact of their spectatorship, so they can evaluate it and urge organisers to minimise the carbon bootprint.
The Football Supporters’ Federation (FSF) has already gotten behind the Campaign for Better Transport, which wants clubs, local authorities, transport operators, and the government to listen to our needs, and be greener.
The campaign’s survey of fans disclosed that followers of lower-league teams must often use cars for travel, and pay high costs by comparison with most Premier League spectators. Transport makes up a quarter of Premier League fans’ expenses on match day, but supporters of League Two clubs spend a third of their outlays just getting to and from the ground.
This is because many so-called ‘smaller’ clubs are based in towns that are underserved by public transport. Fans would prefer to travel that way—unlike Arsène Wenger, who has twice sent Arsenal to the airport for the arduous trip to Norwich—a 14-minute flight.
The future of the World Cup is a complex matter that we all need to talk about more. But improving transportation to and from domestic football should be easy.
The campaign made come excellent recommendations in terms of discounted or free public transport, as per Germany’s Kombi Ticket, car sharing, pedestrian and cycling access, and a national Football Supporters’ Railcard.
The unprecedented bonanza from Premier League television rights must, of course, translate into lower ticket prices and better conditions on match day.
How about pushing these billionaires-in-boxes to subsidise public transport in our other Leagues as well? How about instituting the Railcard? How about a fine for clubs that take 14-minute joyrides from North London to Norfolk? And how about encouragement for TV networks to buy offsets to mitigate the environmental impact of their coverage?
FSF stands up for the past, present, and future of our game. That needs to include the physical environment. We are its custodians.
So what should we do about football’s ecological impact, from the carbon bootprint of travel to making stadia ‘green’? Those questions could form the basis of a new FSF campaign after discussion at an Annual General Meeting. Here’s hoping.
Read the original blog at FSF by clicking here.
Professor Toby Miller is a British-Australian-US interdisciplinary social scientist, and is currently the Director of the Institute for Media and Creative Industries at Loughborough University London. His teaching and research cover the media, sports, gender, race, citizenship, politics and cultural policy, as well as the success of Hollywood overseas and the adverse effects of electronic waste. Professor Miller’s work has been translated into Chinese, Japanese, Swedish, German, Turkish, Spanish and Portuguese.