Building engaging online communities

Dr Sahar Mousavi’s academic research on online communities has recently been the focus of a blog post she co-authored for HSO.com about the importance of considering both active and non-interactive members in managing successful engagement communities.

“Online communities are becoming more commonplace,” Dr Mousavi explains, “and understanding how different members behave and prefer to interact is a key to ensuring an inclusive and effective community.”

Read the full blog post here.

Dr Sahar Mousavi is Lecturer in Marketing and a member of the Marketing and Retailing discipline group and Associate Director (Engagement) at the Centre for Service Management. She can be reached on s.mousavi@lboro.ac.uk.