Balancing Course and Placement: MSc in Applied Sport Performance Analysis
Having already spent four years at Loughborough University for my undergraduate degree in Sport and Exercise Science, it felt like a natural progression to stay for my MSc in Applied Sport Performance Analysis. Loughborough had already become home. I knew the level of support I could rely on here, which was important to me, especially as I was about to take on the unique challenges of postgraduate study.

Why I Chose This Course:
One of the standout features of the MSc is the applied nature of the programme. You’re not just learning theory, you’re actively working as an analyst in a sport environment throughout the year. This real-world experience is crucial in a competitive job market like sport performance analysis. It’s what drew me to this course, and it’s been one of the most rewarding aspects.
That said, the idea of balancing coursework with placement commitments was intimidating at first. However, everyone on the course is in the same boat, and that creates a real sense of community. We have our lectures together on one day each week, which helps with planning and makes space for conversations, idea-sharing, and mutual support.
Supportive Lecturers & A Close-Knit Environment
One of the biggest differences I noticed between undergrad and postgrad study is the level of engagement with lecturers. Our MSc cohort is smaller, so lecturers make the effort to get to know us personally, where we’re placed, what we’re working on, and how we’re managing. They regularly check in, which might sound like a small thing, but it makes a huge difference, especially when you’re juggling a lot.
There’s definitely a step up academically too. Every coursework project feels like it requires the level of effort and detail of an undergraduate dissertation (though I don’t say that to scare anyone!). The benefit is that you get to properly explore topics that interest you, and then apply that learning directly within your placement. You’re given the freedom to take your coursework in a direction that suits your own interests, which wasn’t always possible at undergraduate level.
Learning to Manage It All
At the beginning of the year, I struggled with managing my time. Even though I’d taken on lots of voluntary roles during my undergrad, balancing a full placement alongside MSc-level coursework was a different kind of challenge. I had a couple of honest conversations with my tutor, and they really helped me reframe things.
During undergrad, I’d submit coursework early and always felt ahead. With postgrad, I had to accept that sometimes it’s okay to be working right up to the deadline, as long as the work is still to a high standard. I began taking one day off each week just to focus on coursework, which helped reduce pressure and allowed me to feel in control, especially at peak times.
One of my challenges was learning when to prioritise. I loved my placement and wanted to spend all my time contributing to the teams I was working with. But I came to realise that there are points in the year when coursework needs to come first. That balance, and learning how to communicate it to others, was a key takeaway for me.
Opportunities Beyond the Classroom
We also had access to guest lectures from industry experts, including software companies, field specialists, and recent graduates now working in full-time analyst roles. These sessions were incredibly helpful in shaping my understanding of the career path ahead and how I could carve my own journey within it.
My favourite study space is the NCSEM student study area, it’s close to my lectures, usually quiet, but still social enough not to feel isolating. There’s even a kitchen, which is a bonus for long study days!
While this year has been very placement- and coursework-heavy, during my undergrad, I was actively involved in Loughborough’s CVA (Coaching and Volunteering Academy). I held various roles, from coaching and analysis to being on the AU Exec Committee. That involvement played a huge part in shaping who I am now. Without those experiences, I wouldn’t be on this MSc, nor would I have secured the placement I’m currently in.

The support for student analysts at Loughborough is second to none. From networking opportunities to hands-on projects, I genuinely don’t think I could have had a better environment for learning and growth and I would not have wanted to study and develop anywhere else.
Final Reflections & Tips
What do you wish you’d known before starting?
I wish I’d known that it’s okay to feel overwhelmed at first. There’s this pressure, especially coming from undergrad, to keep the same habits and performance levels. But postgrad life is different. It’s more demanding, yes, but also more flexible. I learned that done well and on time is better than done early and stressed. Trust the process, you figure it out as you go.
Your biggest piece of advice for someone starting this course?
Build connections with your peers early. You’ll be navigating coursework, placements, and job prep together, and having that support system will make everything feel more manageable. Also, don’t be afraid to talk to your lecturers, they want to help and they do make time for you.
How has Loughborough helped you grow?
Personally, I’ve become more resilient and better at managing pressure. Professionally, I’ve developed real, applicable skills that I’m already using in live sport environments. I’m more confident, more capable, and more certain of the path I want to take in performance analysis.
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