What’s your job title and how long have you been at Loughborough?

Loughborough Sport Commercial Marketing Officer, and I have been here for just over a year, having previously been a student for 4 years, with a placement in the same job for a year.

Tell us what a typical day in your job looks like?

A typical day can vary. Some days it can be as simple as coming in and getting through emails, progressing projects, and having catch-up meetings. However, other days can see me out and about on campus, filming with our Sponsors and Partners for marketing campaigns, capturing social content for Loughborough Sport socials channels or meeting groups on campus for commercial purposes.

What’s your favourite project you’ve worked on?

I really enjoy working on Freshers every year. I run the Loughborough Sport Membership campaign from a marketing aspect, working collaboratively with different teams across the University to run the campaign for the Students. The 2024 Freshers campaign was lots of fun, with Sport Fest being a new event and Sport Bazaar being more popular than ever. We also sold out Big Match tickets the fastest we ever have, which, for me, showcased that we have an event students are interested in and one that adds to their experience in their first few weeks of term.

What is your proudest moment at Loughborough?

I worked BUCS Big Wednesday. I was part of the ground team, which captured and posted live content throughout the day as our teams won medals in front of a home crowd. It was amazing to see so much Loughborough success and support all day.

Which University value do you most resonate with and why?

Adventurous – If we are not looking to constantly try something new, we will always be stuck. Working in marketing, we understand just how fast the work of social media is evolving, and so if we are going to reach our desired audiences, we have to keep up with trends and not be worried about failing or trying something new.

Tell us something you do outside of work that we might not know about?

I work as Head of Media for Loughborough Students FC as a volunteer throughout the season. Going to training and game days, and working with members of our media team to produce the best content we can is something I really enjoy.

What is your favourite quote?

“You only live once, but if you do it right, once is enough” Mae West

If you would like to feature in ‘5 Minutes With’, or you work with someone who you think would be great to include, please email Lilia Boukikova at L.Boukikova@lboro.ac.uk