The New Programme Spotlight Series will be looking at all of our exciting new programmes, launching in October 2021. This blog will focus on the new MSc Service Design Innovation programme.

The MSc Service Design Innovation is part of our Institute for Design Innovation and will welcome its first ever cohort in October 2021.

We recently caught up with Dr Ida Telalbasic, the Programme Director, to learn more about this exciting, new programme. Hear what Ida had to say below.

Why was this programme developed?

The Service Design Innovation programme was developed in order to enhance service design skills and knowledge through theoretical and practical application individually and in multi-disciplinary and interdisciplinary teams. The aim of the programme is to develop collaborative behaviour through active learning and teamwork, analysing and evaluating problems and responding to challenges in real time.

Who is this programme designed for?

This MSc will appeal to students from a variety of backgrounds including: product design, graphic design, product-service-systems design, architecture, media, marketing, branding and business. The programme sits in the intersection of social and enterprise innovation, mostly within organization, exploring strategic innovation opportunities in diverse sectors.

What are the graduate career destinations for this programme?

This programme aims to prepare professionals for careers in the service economy, as service designers, and strategic designers. These professionals will be able to manage innovation processes, service development, design of services, and the exploration of strategic innovation opportunities within the private, public, and third sector, including social enterprises and the more general field of service ecosystems.

What are you most looking forward to in teaching this programme?

I am looking forward to teaching this programme as this is an exciting area of design to explore, especially as we live in a primarily service dominant economy. I am keen to contribute to developing an understanding of the importance of services systems and the role services play in innovation management processes within organizations.

Thank you to Dr Ida Telalbasic for sharing her insights about the MSc Service Design Innovation programme. To find out more about this programme, please visit this web page.

To find out more about how to apply for a master’s programme, please visit this web page.

You can find out more about our Institute for Design Innovation, here.