Academics associated with the Institute for Sport Business have recently published the second edition of Qualitative Research in Sport Management.

This book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter “research briefs” and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.  

This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Meet the authors

Professor James Skinner

James Skinner is Associate Dean of Teaching and a Professor of Sport Business at Loughborough University London. James has published numerous books and journal articles on research methods and teaches research method courses to postgraduate students across the globe.

Dr Allan Edwards

Allan Edwards has held numerous academic appointments within Australia and internationally. His most recent position before his retirement was as Reader in Sport Business at Loughborough University London. Allan has a passion for qualitative research, and this is reflected by his extensive use of qualitative methods in his research.

Professor Aaron C.T. Smith

Aaron C.T. Smith is Professor of Sport Business at Loughborough University London. Aaron has published extensively in qualitative research methods and conducted research employing qualitative methodologies with organisations across the Asia-Pacific region, Europe, North America, and the Middle East.

To read more about their new book, please visit the Routledge website.

You can also find out more about the Institute for Sport Business on our website.