Parties Media Voters

Image/ThinkstockThe Political Studies Association’s Elections, Public Opinion and Parties Group Conference on the General Election organised by Ipsos MORI and Loughborough University Communication Research Centre

Emmanuel Centre, Westminster 13-14th July

This two-day conference will be the ninth in a series initiated by MORI founder Robert Worcester and Martin Harrop who co-organized the first event of its kind to reflect on the momentous General Election of 1979.

Since then the Political Studies Association’s Elections Public Opinion and Parties Group has continued to bring together representatives from the party, media and polling organisations in order to share their reflections and experiences following each subsequent campaign. This event continues the series and will feature contributions from leading and practitioners on all aspects of the election.

>> Please book your tickets here

Draft Programme

Day One: Monday 13th July

10am: Welcome

10.15: Parties
Reflections on the campaign from speakers including Greg Cook (Labour), Andrew Cooper (Populus), Olly Grender (LibDems), Roger Mortimore (Ipsos MORI), Kevin Pringle (SNP) and Gawain Towler (UKIP)

11.45: Break

12.00: Voters
Geoffrey Evans, Ed Fieldhouse and Jane Green (British Election Study)

1-2pm: Lunch

2pm: News Coverage
David Deacon, Emily Harmer, James Stanyer and Dominic Wring (Loughborough Communications Research Centre)

2.45pm: Journalism
Michael Crick (Channel 4 News)
Jane Martinson (Guardian)
Joe Murphy (Lobby Chair/Evening Standard)

4.00pm: Break

Post- tea session chaired by Jo Coburn, BBC

4.15 pm: Changing Media, Changing Politics
Adam Baxter (Ofcom): Major parties- the new landscape
Joanna Geary (Twitter)

5pm: The Debates
Stephen Coleman and Jay Blumler (Univ of Leeds)
Claire Emes (Ipsos MORI): The view from the living room

Ric Bailey (BBC) and Michael Jermey (ITV): The broadcasters’ view
Panel discussion and Q & A

6.30pm: Reception introduced by MORI founder Sir Robert Worcester, co-editor of the first Political Communications book in 1979

 Drinks reception sponsored by Ipsos MORI


Day Two: Tuesday 14th July

10.30: Social Media
Dan Jackson and Darren Lilleker (Bournemouth University)
Martin Moore (Media Standards Trust)

Mike Smithson (

12.00: Advertising
Jeremy Sinclair (M&C Saatchi)

1.00: Lunch

2.00:  Polling
Mark Diffley (Ipsos MORI) : Scotland

Damian Lyons Lowe (Survation): The Campaign
Tom Mludzinski (ComRes) Constituency polls

3.00:  The British Polling Council/Market Research Society Inquiry
Chair: Nick Moon, GfK NOP

Followed by Q & A with the Pollsters

Mark Diffley (Ipsos MORI), Adam Drummond/James Endersby (Opinium), Damian Lyons Lowe (Survation), Anthony Wells (YouGov), Martin Boon (ICM), Tom Mludzinski (ComRes)

4.00pm: Tea/Coffee



>> Please book your tickets here

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